Custom software, built alongside you by a senior engineer who learns how your business works first.
No outsourcing: the engineer you meet is the one who builds it. Every project starts with the Discovery Week, AED 7,500, and you leave with the specification, the quote and the payback in writing, yours whoever builds it.
Four steps. Every one ends with something in your hands, and every number is agreed before the next one starts.
You tell us how the business runs today, where the time goes and what you want to change. We reply in writing, and talk it through on a call if that helps.
You get a straight answer on whether software helps, and a rough number.
A week on how the work is actually done: with your team and in your systems, usually in your office, remote when that is where the answer is. From that we write the requirements and the specification, and the quote states what the build pays back, in months.
You get the requirements, the specification and a quote. Yours to keep, whoever builds it.
Sprints of two to four weeks, each priced before it starts. You use what was built, tell us what is wrong, and we fix it in the next one.
You get working software after every sprint, running in your own accounts.
Support terms are priced and signed while we are still building, so you are never negotiating cover for software you already depend on.
You get the code, the accounts, the infrastructure and the docs. All in your name.
Custom software, end to end. Whether that is a product you are taking to market or the system your team runs on, we build the whole thing, and we build it around how it actually has to work.
Products and platforms you take to market: marketplaces, portals, client apps. Built from scratch and end to end, database through interface to infrastructure, designed around what it actually has to do rather than what a template allows.
The product everyone uses gets most of it right, and the part it gets wrong is the part your business is good at. That gap gets absorbed by people doing things by hand. We build the system that fits your process instead of the other way around, sitting alongside the tools you already pay for.
Your existing tools start talking to each other, and the work that repeats every day runs itself: invoices, quotes, follow-ups, reconciliations. Where the task needs judgment, AI reads the documents and drafts the response for a human to approve.
From an idea on paper to something you can bet the business on. Three offers, pinned to the stage they serve.
From idea to a working product, in short sprints, each priced before it starts. Scoped to what proves the idea works: the features a user or investor needs to see, not the ones that can wait.
You have an app that works. Before it reaches customers or investors, we make sure it holds up: security, data, reliability, and everything a technical reviewer would ask about. It is how BizBuy, in the work below, was built. Read more
Not another tool tutorial. The judgment that separates a working app from a solid one: what to check, how to structure it, and when to move fast versus when to slow down. Taught directly, not learned the expensive way. Read more
The checklist we run before an app is trusted with real customers and real money, each question with what a bad answer sounds like.
questions
areas, in the order a miss hurts
evening to work through
Put them to whoever built your app, or to the AI that built it. You will learn more in an evening than most founders know about their own.
Live products, built and run in production.
A UAE marketplace for buying and selling businesses: verified financials, due diligence rooms, and offer letters generated automatically, from listing to signed deal.
Read the case studyA private terminal watching nine crypto exchanges at once: every trade and every order-book change, live.
Read the case study| Berger Solutions the engineer you meet builds it | Low-cost offshore team | Large agency | |
|---|---|---|---|
| Who writes the code | Senior engineers. No junior learning on your budget | Whoever is free this week | Juniors |
| Is any of it subcontracted | No. Nothing is handed off without your written agreement | Often, and you are not told | Often, offshore, and you are not told |
| Who you talk to | The engineer building it, directly, throughout | A coordinator | An account manager |
| Price known before work starts | Fixed before the work starts, never hourly. The paid week is priced on this page | Hourly, open-ended | After a proposal cycle |
| What happens before a quote | The Discovery Week: business requirements and a software specification, written with your team | A requirements call | A workshop |
| Where the work is done | In Dubai. In your office when that is where the answer is | Offshore | A delivery centre you never see |
| In Dubai, meetable before you commit | Yes | No | The sales team, yes |
| Will tell you software is the wrong answer | Yes, before you pay anything | No | Rarely |
| Still there after launch | Yes, on terms agreed before launch | Depends who is left | A support tier |
AI does the typing; a senior engineer designs it, reviews the parts where a mistake costs you (the data, the money, the security), and signs off everything that ships. That is why it takes weeks instead of months, without betting your business on autopilot code.
If a sprint is going to slip or a decision turns out wrong, you hear it that week, not at handover.
Fixes, changes and new features long after day one, on terms agreed before launch.
A proposal is a guess dressed as a plan. The Discovery Week replaces it: a week of finding out, then a specification and a quote you can hold us to. If you would rather have a proposal, we are probably not the right fit.
Not us staff augmentation, and marketing websites. Other Dubai studios do this better and cheaper than we would.
What most people want to know before they start, answered straight.
Because the step that matters is usually the one nobody wrote down. Ask a team how a job works and you get the official version. Follow the work, sometimes at their desk, sometimes in the systems, and you find the check someone added years ago for a good reason that never reached any document. Build without it and the software is correct and still wrong. That week is what makes the plan worth building from.
That gets designed in, not hoped for. The fastest way to kill a new system is to replace a process someone has run for years with a single button and ask them to trust it. We keep the steps your team already recognises and let the software do the work inside them, so people can still see that the answer is right. Then we sit with them while they use it.
No. The engineer who answers your first message builds it and answers your messages. AI does the typing; they own the design, review the parts where a mistake costs you, and sign off everything that ships. Anyone who touches your system is named to you before they start, and the responsibility stays with us. Nothing is passed to a team you never meet.
Yes, and it is often how we meet people. It starts with an audit of what exists: a written verdict on whether to keep it, fix it or start again, with the findings ranked and each one priced. We do not rebuild what only needs fixing, and we say so in writing before any work starts.
We stay. Support runs as a monthly subscription: fixes, small adjustments, and keeping everything running smoothly. Bigger changes and new features are scoped and quoted as sprints, the same way the original build was. We only build systems we are willing to maintain.
You do. The code, the accounts, the infrastructure and the documentation are all in your name from day one. The Discovery Week plan is yours to keep as well.
Boring, proven tools, on purpose: a relational database, a mainstream web framework, plain cloud hosting. Nothing exotic, nothing only we understand. Any competent engineer you hire later can open the code and work in it, which is the real answer to what happens if we are not around.
Your data lives in your own accounts, built with UAE data protection (PDPL) in mind: least access, encrypted storage, real backups. We can walk you through it in plain language before you commit to anything.
Sometimes you should, and if that is your case we will tell you before you pay anything. Custom pays off when the tool has to fit how your team actually works instead of forcing your team to fit the tool.
It cannot quietly. Work is sold in sprints and every number is agreed before a sprint starts. If a sprint takes us longer than we quoted, that is our cost, not yours. If the requirements change, that is a new number, agreed before anything is built.
A few lines is enough: what the business does, what is not working, and what you would like to be true in six months. Plain words are fine; writing the specification is our job.
